Women at Work: Marketing & PR Manager

Women at Work: Marketing & PR Manager

 

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Nicola with her son RLT, who is 10 months old

Ever wondered what it’s like to work part-time in marketing and PR, as well as raise a child? First-time mum Nicola tells all about her return to work after having her son…

 

Name: Nicola Crabstix from iamcrabstix.com

Current profession: Marketing & PR Manager

Town or county you live in: Durham

How did you get into Marketing & PR?
I was originally a marketing and student recruitment manager where I was in charge of marketing and sales for an education establishment. However, the business strategy changed five years in; we went from recruiting students regionally to nationally and my job got MASSIVE. Like 55 hours a week massive. So they split the department in two and I took the marketing side as it was more strategic and a better fit for what I prefer to do!

Briefly describe a typical day at work…
There isn’t one! Depending on where we are in the recruitment cycle I could be writing copy, redeveloping a website, sitting in meetings to plan new courses, project planning recruitment campaigns or art directing photography for recruitment campaigns.

What is the best part of your job?
That no day is the same!

And the worst?
Always being the bad guy. Because with marketing there are infinite possibilities of what you can do, everyone has ideas, but sadly my job is to do what has maximum impact within the resource we have. Because many of the things I do can’t be seen such as SEO, I tend to spend half of my life justifying my existence. I take it to heart every single time too, as I know how much effort I’ve put into my job and the sacrifices I’ve made.

How many children do you have?
I have one, a little mini gent called RLT. He is 10 months old.

How old was your child when you went back to work?
RLT was eight and a half months. I went back on 3rd March 2017.

How did you find going back to work after having a baby?
I’m still adjusting. My maternity leave cover vanished about three weeks before I returned and my graphic designer left while I was off, so I’ve got a massive black hole of 10 months of information. It’s been so hard as I have to hit deadlines, but there is 10 months strategy missing. I could cry most days.

Did you go back to the same job? Or consider a career change?
I went back to the same job. Work have been pretty great approving my flexible working, I’d consider early retirement if it were an option, but not a new career.

Who provides childcare for you?
I work full-time but compressed hours over four days, my mum has RLT three of those and my partner has him the other day. He is a journalist, so having weekend cover is great for his business and also good for our family!

Was it easy to negotiate flexible working/returning to work?
My boss was great; I discussed flexible working with him informally and he agreed instantly. I never had a ‘return to work’ meeting that I know other people had. I’m not sure why.

Would you say your attitude to work has changed since having a baby?
I tried to not get so frustrated by it and leave it at work. That lasted about a week. My third week back someone had a go at me for simply doing my job and said I’d come in to something at the end because I was off ‘bearing children’ and made me feel like I wasn’t committed to my job because I’d chosen to have a family. I called in sick the next day; I got very upset by that.

What advice would you give to mums on maternity leave?
Enjoy every second. You don’t have to go out and spend loads of money, just appreciate the everyday things. Oh and get a cleaner, you’ve got better things to do!

 

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Nicola’s advice for new mums is to enjoy maternity leave and get a cleaner!

 

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